The Aesthetic Coaches’ Quarter is a spicy, new podcast featuring an international cast of five experts - educating medical aesthetic business owners and representatives in the industry on best business practices and ways to make you & your clinic stand out. At only a quarter of an hour to debate, you can’t afford to miss these valuable 15-minute opinion battles where the end result is always pure gold!
Episode 50: Season Finale - The Coaches recap on the first year
What a wild ride it has been! The coaches do a recap on a year-long adventure of giving the best content they know how to the listeners. The coaches are crazy busy so taking a short break and coming back for season two with some fresh new content! In the meantime, please feel free to message the coaches for Consulting, or Workshops, to build your practice!
Episode 48: Industry Copy Cats!!!!
Holy Cannoli! This topic is spicy AF for the coaches, and I am sure for many of our listeners! Like most industries, the Medical Aesthetic space is a natural breeding ground for copy cats. Tune-in to this flame-throwing episode, and bring your fire extinguishers because things get pretty hot!
Episode 47: Don't Throw All Your Eggs In One Basket
When it comes to the Medical Aesthetic arena, you definitely don’t want to put all your eggs in one basket! If you are putting all your effort into services and not incorporating retail sales, your clinic will not be as profitable as it could be. Tune-in to this episode, where the coaches discuss the importance of retail and, the magic it can create for patient results as well as patient retention.
Episode 46: Social Media Giveaways
Social media giveaways… a very hot topic right now! How much are you giving away? Who are you targeting? What is your return on investment? How many followers will it gain you? Will those followers be loyal Tune-in to see what pearls of wisdom, the coaches have when it comes to giving it away on social media!
Episode 45: Kids in Clinic - Yay Or Nay
Lasers & Kiddos. When it comes to kids in Med Spa’s, there is a lot to unpack. The Coaches have varied opinions on this delicate and ever so sensitive subject. This episode packs a punch, so you definitely DON’T want to miss it. Spoiler Alert… if you didn’t think The Bitch’n Beautician, was a B*tch before, this might lock it down for ya.
Episode 44: Wild Card
Hustle or GO. Nick is at it again… we have a much awaited WILD CARD Episode. We are here to tell it to you straight. This industry is not for the faint of heart. If you don’t have passion running through your veins on this, you will be exhausted quickly. Be a hustler or be left in the dust.
Episode 43: How to avoid being a push over boss
Weak Sauce. Some people are naturally more assertive than others but when you are a pushover or have major people pleasing tendencies aka “The Weak Sauce” … you need to turn that shit around if you are an owner or a manager. Then you have the folks that are aggressive AF aka Rage Monsters… those peeps need to seriously dial it BACK! There’s a big gap between being assertive and being a total pushover, and if you find yourself on the wrong end of that spectrum, there is a really good chance you’re going to end up with a shituation. The problem is, that not changing your ways, will have you completely taken advantage of, disrespected and left with a major risk of massive burnout. Message one of the Coaches to get some consulting support around this common industry issue!
Episode 42: Patient and Provider Relationships
We hold the patient & provider relationship and the confidentially around them at the highest regard. Patient relationship development is a top priority and key in building a successful cosmetic practice. Relationships are built on trust and trust in this industry is everything.
Episode 41: Contracts
Contractual agreements are an absolute must, and non-negotiable! This is definitely one of those things that will bite you in the ass if you’re not careful. It is also imperative to get everything necessary into that contract to protect both parties.Tune-in to hear the coaches pearls on this hot industry topic.Keep those requests coming! Thank you so much for all your love and support.
Episode 40: Should staff have their own social media handles?
Fasten your seatbelts folks… you are in for quite a ride! This episode will blow one, if not both, of your socks, right off. This is a hot topic in our industry, and as we know, social media is imperative to the success of any business. There are many views on whether or not staff should have their own social media, and if they do… do they have a professional page as well as a personal page? Turn-in to hear the Coaches duke it out on this seemingly benign topic. Things get heated, and the Coaches are loving every minute of it!
Episode 39: Clinic Hours? How often should our clinic be open?
Clinic hours… Do they matter? You bet your ass they do! In a highly competitive market, we need to do an assessment around the hours of operation we keep for our MedSpas and Clinics. Some great and interesting thoughts from our coaches around this presumably simple topic.
Episode 38: When to Start Advertising New Technology/Services or Staff Member
New things are exciting, this is absolutely true! There are some great tips from the Coaches on how to successfully launch a “here’s what’s new” campaign for your clinic. However, there can be some things to watch out for as well, so tune-in so that the Coaches can steer you in the right direction!
Episode 37: Patient Confidentiality
This one should be a no-brainer! George doesn’t even know why we are doing this episode, but turns out there’s lots of good information, some spice and laughs so tune-in to hear the coaches opinions on patient confidentiality. This one is certainly a must for your practice!
Episode 36: Staff or Providers Treating Themselves?
This is such a controversial topic in our industry! Sometimes we think doing treatments on ourselves is just “easy” but there can be serious consequences if something goes sideways. Tune-in while the coaches give their opinions on whether this is a good idea or not and why!
Episode 35: Selling Packages & Services Without Discounting
Dreaded discounts! As much as it is tempting, (and everyone is doing it) continuing to discount your services on a regular basis is not adding anything to your bottom line profits. There are many other ways to battle discounting and build a healthy and thriving MedSpa practice! This episode is charged with passion! Tune in, while the coaches drop their knowledge, with some great tips, and pearls.
Episode 34: Xmas Eve/Holiday Season Special
The Coaches have been good boys & girls this year and are going through their industry wish lists! Anyway… Happy Holidays from The Aesthetic Coaches’ Quarter & Congratulations on a successful year! The Coaches hope you know how appreciated you are – now and always. This is a perfect time to thank you for your support, likes, shares, comments and episode ideas. We look forward to working with you in 2023 for a massively prosperous year ahead!
Episode 33: Picking the Right Business Partners
Getting into a partnership is a really big deal! There should be a ton of thought and consideration given to this business structure. Having a business partner can be an incredible asset on many levels, but it can also be a total nightmare! Be sure to listen in to the Coaches views on whether to partner or not to partner.
Episode 32: Should We Fear The Recession? - Wild Card
Recession proof?Thanks to Nick for this amazing wild card episode. Most aren’t really talking about this topic, but… we should be. Are you prepared (with the right support) to weather an economic storm that’s peeking over the horizon?The Coaches have some ideas on how you can be proactive versus reactive in tighter economic times, especially when we are selling “lusts, not musts!”Be sure to tune-in to this powerful episode, and align yourself with one of the coaches that best fits your business style. Leaning on expert support broaching these tough times will be crucial.
Episode 31: Picking The Right Technology For Your Clinic
Tough Choice! Eeny, Meeny, Miny, Moe… you’re the laser I’m look’n fo…Choosing a technology for your Medical Aesthetic practice can be a daunting task. There are so many great technologies on the market, and everyone says theirs is the best!Capital equipment purchases are crazy expensive so you want to ensure you are making the right decision!
Episode 30: Clinic Events or Open Houses
Medical Aesthetic Clinics are famously known for hosting events. Open Houses, Patient Appreciations, VIP Galas & Purchasing Events, to name a few. Tune-in and get the skinny on hosting events that are rave-worthy and profitable! The Coaches have some serious tips to share! If you are looking for more on this topic, reach out to our Coaches for specific consulting in this area.
Episode 29: Building Clinic Protocols
Having treatment protocols in place is an undeniable key for success! Do you have outlined, specific treatment protocols for your clinic presently? If not… You will after you listen in to the gold that’s being cranked out in this episode.Tune-in as the coaches bring the heat on while your treatment protocols are directly linked to your clinic profits and your growth trajectory. Keep the episode requests coming!
Episode 28: The Dos and Don'ts of Being A Rep
Tune-in while the Coaches share the good, the bad and, the ugly! There are opinions flying from all directions on this one. Nathan, George and Leisa have all been (at one point in time) in “outside sales” positions within the Medical Aesthetic industry. Nick & Steph are on the ownership side of the fence, thus giving a well rounded look into this steamy topic.
Episode 26: Industry Pet Peeves
Holy guacamole! Another listener request. Nathan has the pleasure of moderating this spicy, flame-throwing episode! Who doesn’t have an annoyance they find particularly irritating from time-to-time? Nothing feels better than letting some steam out of the infuriation pot and these topics are definitely boiling over!
Episode 25: "How I Met My Spouse"
Out of all the listener requests that have come flooding in, this one is by far the most interesting. It turns out, listeners are starting to want a deeper look into the lives of our Coaches. That’s right, we are getting personal on our quarter episode! Don’t miss this hot & steamy episode where the Coaches spill the tea on how they met their spouses!
Episode 24: Keeping Staff Motivated
“How do I keep my staff motivated?” This popular topic is one that the Coaches get asked about on the regular. It’s easy to fall into the rut of coming to work every day for the “same old, same old”, which can become monotonous and start feeling like Groundhog Day. Things get spicy when George accuses Nathan of being mean and Nick joins the episode from the road. A lack of staff motivation can definitely take its toll on the business and kick the sh!t out of team morale so listen in for the deets!
Episode 23: "Newbie Nurses" Gaining Employment
This is a hard one… but we all need to start somewhere! The coaches give some great tips on getting into this industry when you are just starting out. This episode comes with some truth telling about the “elephant in the room” and a side of spice, as always. Tune in to get the pearls and some insight on what to do when you are a newbie.
Episode 22: Advertising
Advertising is crucial to the success of your Medical Aesthetics business! How do you do it? Where do you start? Do you have the budget to do it well? Tune-in to hear what pearls the coaches have to share on advertising for your Medical Aesthetic practice. Nick dominates the episode with his extensive background, giving pure gold to our listeners!
Episode 21: The Wild Card 4
Choosing a coach in the Medical Aesthetics Industry is not always easy! Tune-in to this spicy wild card episode to find out what the coaches have to say about picking a consultant and who to watch out for. Nick gets the coaches fired-up and you definitely don’t want to miss this one!
Episode 19: Charting, Reporting and Documentation
You just HAVE to do it! Charting & Documentation. Nick is fired up on this listener requested topic and the rest of the coaches are here for it! Especially George. The coaches speak from experience when it comes to working with “shoddy charters” and the grave consequences & repercussions it has.
Episode 18: Neiman's/Holt Renfrew vs Walmart
There are two schools of thought here that certainly have valuable and debatable points. Let’s face it, nobody wants to be average and everybody wants to be premium. What kind of practice are you? Which type of business model works best? Tune-in while the coaches debate the pros and cons of quantity over quality when it comes to aesthetic treatments.
Episode 17: Before and After Photos
George joins the team from the airport and Leisa gets fired up to give lazy staff the boot! Tune in to this dynamite episode and listen to the coaches weigh in on the importance of before & after pictures, and different ways to utilize them for success in your practice! A great episode for the entire cosmetic practice to listen to. Actually, let’s be real, they all are!
Episode 16: When & How to Fire a Patient
We have had multiple requests for this topic and it’s for a good reason. This one is a MUST listen! Join the Coaches for a spicy round of the good, the bad, and the ugly when it comes to timing and how to fire a patient. Keeping toxic patients in your practice will erode the foundation of your business and royally cheese off your staff. Don’t miss this killer episode and tune in for what the Coaches recommend to do with this touchy situation.
Episode 15: The Wild Card 3
Nick is at it again with another Wild Card! Transitioning from a consultation into a treatment plan. You’ve got the patient in the door. They are excited for moving forward with you as their service provider. Now what? It’s time for those key transition steps that take place to ensure success!
Episode 14: Refining the Patient Consult
One of the biggest pillars for success in an aesthetic practice, is the art of the consultation. Consultations are where you get the opportunity to identify how you can best support a long-term relationship with your patient. Being able to deliver a kick-ass consultation will turn your patients into raving fans while you watch your clinic schedule fill up!
Episode 13: Perfecting the Patient Journey
The “patient journey” is a key differentiator when it comes to which clinic the patient chooses to spend their hard earned luxury dollars with. Having an exceptional patient experience will set you apart from your competition and create raving fans who will be more than willing to sing your praises. We all know how important third-party validation is when it comes to patient acquisition and referrals, so listen in!
Episode 12: The Wild Card 2
It is time for another Wild Card episode. Nick is coming in hot with this one at your request! This episode is all about PRICING and doing it right!
How to avoid price gouging, under-cutting other clinics and creating that unfortunate Race to the Bottom. There are so many schools of thought when it comes to discounts, deals, value-adds and charging top dollar. Listen in while the coaches deliver pure gold on this important topic.
Episode 11: Neuromodulators by the area or by the unit?
This is a common industry question and one on which the coaches have received many requests. So, what needs to be considered when deciding how to price neuromodulators in your aesthetic practice?
The industry is a bit divided on this one, and for good reason! Tune-in and get some great insights into what our coaches feel is the best position to take . Do you believe it should be priced by area or by units?
Episode 10: Spouses Working Together
The coaches discuss the good, the bad, and the ugly on working with your spouse or family. Working with family members can be disastrous and most times just flat-out-difficult to pull-off or to do well.
The Trvdik’s do it well and they give tips & tricks to making this work, while Nathan, George and Leisa have their own views on this less than desirable option.
Episode 9: Retail Reality Check
Grab your extinguishers folks, the coaches are on fire with this topic! Retail for medical professionals can sometimes be foreign territory. The coaches are here to help!
-What percentage of your revenue should be retail products in your clinic?
-How important is retail for your business?
-How important is retail for patient satisfaction and results?
-How do we educate patients on retail products?
-Selling vs Educating?
Have a pen & paper ready to take some notes on this one! You don’t want to miss it!
Episode 6: Onboarding
We have talked about training, we have talked about giving staff the boot, we have talked about the importance of staff attire or uniforms! Now we take on the topic of onboarding staff. Leisa and the Power Couple spice things up in this episode as always leaving Nathan & George to fill in the gaps. Enjoy.
COACHES
Nathan Strom
George Scandalis
Leisa Krauss
Nick Tvrdik
